Signature Keynote
45 min · 60 min
Moments that make Millions™
The keynote that shows organisations how moments turn customers into loyal fans. Directly applicable insights, energy that lingers for days.
Book keynote →Most booked
★★★★★9.1 · 3,500+ pros inspired
Customer Experience Keynote Speaker
Moments are extraordinary.
Make them count.
Dominique shows that strong customer experience is built in the moments that make the difference. With Moments That Make Millions™, she inspires organisations to consciously influence those moments, so customers choose, return and recommend. Her keynotes are full of relatable stories, surprising insights and practical ideas that can be applied right away.
Next Event
MOMENTS
THAT MATTER
THAT MATTER
2026 bookings open→
Independent Hotel ShowFC UtrechtCity of AmsterdamCX NetworkGoogleVodafoneNordic Retail GroupContent GuruAnbosHeijmansMontgomery GroupInholland123wonenIQ MakelaarsVattenfallKipperijANKOIndependent Hotel ShowFC UtrechtCity of AmsterdamCX NetworkGoogleVodafoneNordic Retail GroupContent GuruAnbosHeijmansMontgomery GroupInholland123wonenIQ MakelaarsVattenfallKipperijANKOIndependent Hotel ShowFC UtrechtCity of AmsterdamCX NetworkGoogleVodafoneNordic Retail GroupContent GuruAnbosHeijmansMontgomery GroupInholland123wonenIQ MakelaarsVattenfallKipperijANKO
See Dominique in action
A keynote you can feel.
For teams that want to make a difference
Sound familiar?
Moments That Make Millions™ is for employees and leaders who want to bring customer experience into their daily work.
- ✓We want to put the customer back at the heart of every decision
- ✓We want to discover where the experience can be even better
- ✓We want to take ownership of customer contact
- ✓We want energy and ideas we can act on right away
Ideal forConferencesEmployee daysManagement meetingsKick-offs
Always tailored to your audience.
★ Signature Keynote
Moments that make Millions™.
The keynote that shows organisations how moments turn customers into loyal fans. Energy that lingers. Insights that deliver returns the very next day.
✦ 45 - 60 min✦ Most booked✦ NL / EN
Programs that resonate.
Two ways to work with Dominique, from stage to masterclass.
Masterclass
2.5 – 3 hours · interactive
From Good to Unforgettable
An interactive session in which teams map what customer-centric behaviour means and where it still clashes with daily practice. Everyone leaves with at least one concrete action to apply tomorrow.
Plan session →On request
Themes
What will Dominique talk about?
Moments that Make Millions™
Small moments hold great commercial value. How customers feel with you determines whether they buy, return and recommend you. Where are your opportunities?
From good to unforgettable
Everything is right. But does anything stick? Discover how a strong first impression, meaningful peak moments and a special farewell create a lasting memory.
The power of personal attention
Everyone wants to feel seen and understood. How do you give customers that feeling, and make personal attention natural on a busy workday?
Employees make the difference
Customer focus is on paper. How do you get it into daily behaviour? On ownership, giving room and employees who spot the chances to make a difference.
When things go wrong
A mistake, a complaint, a missed expectation. That's exactly when you show how much the customer is worth to you. How do you use those moments to rebuild trust?
Customers who share your story
‘You really have to go there!’ What makes an experience worth sharing? On the moments that give customers a reason to return and bring others along.
IN THE MEDIA
Entree MagazineESTHÉZakelijk Leiderschap PodcastSTR PodcastRetailTrendsCX Network
A keynote isn't a presentation. It's a moment that lingers.
3,500+ professionals. An average of 9.1. Twenty years in five-star hotels, luxury retail and international service.
Meet Dominique →3,500+
Professionals inspired
9.1
Average keynote score
20+
Years in customer experience
Her philosophy
"A good moment ends.
A great moment travels with the customer"
Dominique de Groot
About Dominique
The difference lies in the moment.
Dominique de Groot knows the daily reality of customer experience. As a young hospitality entrepreneur and 5-star hotel manager, she led teams who had to deliver on the promise to the customer every single day.
She brings that experience, plus her management work for brands like Google and Rituals, to the stage. She understands the rush of operations, the routines and the good intentions, and with warmth, humour and sharp observations shows where there is room to do things differently.
"She is one of the most outstanding professionals I've encountered. She understands people on a deep level, fostering collaboration and trust among teams."
Reviews
What clients say.
9.1
★★★★★
Average rating
CX Retail Exchange Europe · Barcelona
"
"Your facilitation, energy and keynote genuinely elevated the experience."
Katalin Fritz
Chief Customer Officer Transforming CX · Marley Spoon | Top 35 CX Brand Leader Europe
★★★★★
CX Retail Exchange Europe · Barcelona
"
‘Please name any of the speakers that stood out to you’, we asked our participants, and your name was mentioned numerous times. You made such a big impact on the experience of all the attendees. I can’t thank you enough!
Hollie Athwal
Divisional Director · IQPC
★★★★★
KNOWLEDGE EVENT CUSTOMER CONTACT — CONTENTGURU X VODAFONE
"
Inspiring, interactive and immediately applicable! Dominique made the impact of behavioural change and creating moments on loyalty and customer experience crystal clear.
Pepijn Groeneveld
Head of Marketing & Customer Experience · ContentGuru
★★★★★
ANBOS CONGRESS
"
Not a standard keynote, but tailor-made. You know how to truly understand and adapt to our audience. We enjoyed it and learned a lot!
Miranda & Ghislaine
Marketing & Communications · ANBOS
★★★★★
TEAM DAY INHOLLAND ACADEMY
"
Dominique translated our brief seamlessly into her story. The insights, interaction with the group, polished style and enthusiastic, flexible approach truly surprised us. We highly recommend Dominique.
Annemieke Homan
Marketing & Communications Advisor · Inholland Academy
★★★★★
TEAM DAY HEIJMANS CUSTOMER & MARKET
"
Inspiring keynote and masterclass! Dominique is a pleasure to prepare with, quick and clear. We are enthusiastic about her keynote and the masterclass!
Elisa de Klerk
Coordinator Customer & Market · Heijmans
★★★★★
ANBOS MEMBERS DAY
"
It was a successful day and we received lots of positive feedback. The members were really happy with your story, but I think you already saw that with all those phones in the air!
Kirsy van Prooijen
Director · ANBOS Trade Association
★★★★★
CUSTOMER EXPERIENCE MORNING WMNSUIT
"
Dominique organised an excellent morning for WMNSUIT to take our customer experience to the next level. Engaged and fully tailored to our challenges. Highly recommended!
Fleur Huijs & Michelle Haagmans
Founders · WMNSUIT
★★★★★
KEYNOTE
"
A true expert in customer experience and a natural talent on stage! Thoroughly enjoyed and was energised by your keynote. Inspiring!
Fleur Huijs
Fleur Presents
★★★★★
KEYNOTE MEMBERS DAY
"
Dominique's keynote was sharp, strong in content and at the same time very human. No theory for theory's sake, but insights that connect directly to daily practice. The audience hung on her every word and people went home with new ideas and fresh energy.
Marina Snijder
Cicerone
★★★★★
KICK-OFF CITY OF AMSTERDAM
"
Dominique gave the keynote at the City of Amsterdam during a kick-off for a group of colleagues taking on a new role at our city service desks: 'Hospitality & Service'. An inspiring and practical story. Thank you!
Ralph Appeldoorn
City of Amsterdam
★★★★★
Why Dominique
6 reasons to book Dominique.
01
A mountain of experience
20 years in customer experience. At 20 she opened her own 260-cover restaurant, later ran 5-star hotel De Echoput and worked for brands such as Rituals and Google.
02
Energy on stage
4 years on national and international stages, for Vodafone, Heijmans, FC Utrecht, Vattenfall and more. From networking club to office space to theatre: Dominique always brings the same energy.
03
Lecturing is for boring trainers!
You only learn when you enjoy it and get to join in. So no talk with 355 slides, but interaction and connection. PS. The few slides are designed by a true PowerPoint architect!
04
We go for the goal!
How was it? What do you remember? A positive answer to the first, a concrete action for tomorrow to the second. Always aiming for a fantastic experience!
05
Full attention
Practice what you preach. Event day is entirely yours. An extensive intake takes place well in advance, so the keynote is tailor-made.
06
Easy to understand
No jargon. A range of themes, so everyone, from employee to board, leaves with ideas, inspiration and energy.
2026 Agenda
Availability
at a glance.
Second half of 2026 - popular dates fill up quickly. Reserve in time to secure your moment.
Trusted by leading brands
They went before you.
Independent Hotel ShowFC UtrechtCity of AmsterdamCX NetworkGoogleVodafoneNordic Retail GroupContent GuruAnbosHeijmansMontgomery GroupInholland123wonenIQ MakelaarsVattenfallKipperijANKOIndependent Hotel ShowFC UtrechtCity of AmsterdamCX NetworkGoogleVodafoneNordic Retail GroupContent GuruAnbosHeijmansMontgomery GroupInholland123wonenIQ MakelaarsVattenfallKipperijANKOIndependent Hotel ShowFC UtrechtCity of AmsterdamCX NetworkGoogleVodafoneNordic Retail GroupContent GuruAnbosHeijmansMontgomery GroupInholland123wonenIQ MakelaarsVattenfallKipperijANKO
FAQ
Questions upfront.
Not what you were looking for? Send an email, reply within 24 hours.
How does Dominique prepare a keynote?+
We start with a 1-hour intake, in which Dominique gets clarity on the audience, the goal of the event and any relevant questions within the industry / organisation.
Which languages and formats are available?+
Keynotes in Dutch or English. From a keynote (45–60 min) to a masterclass of 2.5 – 3 hours.
What is the investment?+
Keynote € 2,500 · Masterclass € 3,250. Prices exclude VAT, including intake, preparation, travel time and travel costs (within the Netherlands, except the Wadden Islands).
How far in advance should we book?+
The 2026 agenda is open. Popular dates are often booked 3–6 months ahead. Booking early = best choice.
Get in touch
Let's make
a moment.
Fill in the form and instantly check if your date is still available. Personal reply within 24 hours.
✦ dominique@studiohospitality.nl✦ +31 6 184 37 108
Reply < 24h · Tailored quote · Available worldwide